News

June 22, 2011 - Bedding Technology to Tell Your Guests About (from Hotel Business Review)

June 8, 2011 - SkyBlue Announces Global License Agreement with Standard Fiber

May 18, 2011 - Lodging Magazine Interviews Petra Michael at the HD Show in Las Vegas

May 17, 2011 - Renown Innovator Petra Michael Launches Revolutionary Bed Bug Solution

 


 

Bedding Technology to Tell Your Guests About

When you learn that bed bugs can infest a five-star NY hotel as easily as your local movie theatre, you begin to understand that lack of cleanliness is not the cause of infestations. What is the cause is the ability of these resourceful pests to “travel” with visitors and transfer to other locations on shoes and briefcases, in luggage or shopping bags, and even in airplane cargo holds. And the smarter your guests are about ways to combat bed bugs—including protective bedding—the easier it will be to prevent impact in your hotel. By creating informed consumers, you can build trust in your brand and a positive guest experience.

Let’s look at operational and guest service approaches to protect guests and foster open communication.

Hotels need to redefine their guest protection strategy from bedding to inspection procedures. Bed bug protection should be front and center in your daily operations, from the front desk and housekeeping to guest service and brand standards. The costs of a bed bug infestation can crimple an operation if you don’t plan in advance. Most cases often come under the purview of negligence claims and premises liability.... Read more



 

SkyBlue Announces Global License Agreement with Standard Fiber

Makes Innovative Bed Bug Protective Bedding Technology Available to World's Leading Consumer and Wholesale Brands

San Diego, CA - June 8, 2011 -- SkyBlue™, an innovator in protective bedding technology for the retail and hospitality industries, today announced a new license agreement that gives Standard Fiber the exclusive global rights to manufacture, market and distribute two of its patent-pending innovations, the ZipIt on/off top encasement structure and the revolutionary box spring encasement design, both featuring its BB-Lock™ protective locking technology3.

A new bedding category that combines defense and design, SkyBlue’s revolutionary DreamTec™ bedding technology offers advanced protection from bed bugs, stains and liquids in an attractive streamlined encasement for any mattress, box spring, or pillow. Its patent-pending BB-Lock™ technology provides maximum control of bed bug entry and escape, working together with its advanced bite-proof protection.

We are thrilled to partner with Standard Fiber to bring our DreamTec protective bedding to the global marketplace,” said Petra Michael, Founder and CEO of SkyBlue. "Introducing a new category to the market—stylized protective bedding—marks a significant milestone for us as we strive to design solutions that safeguard people as they sleep. We are confident that Standard Fiber is the right partner to launch the category by giving our invention the broadest distribution and access to the world’s leading bedding brands."

Using existing manufacturing facilities throughout China, Standard Fiber will begin production using SkyBlue protective bedding technology immediately. Products featuring the stylized encasements will be available to wholesalers and select retailers in late summer 2011.

“With the hyperawareness of bed bugs today, the hospitality industry is at a tipping point," said Sandy Gray, President of Standard Fiber. “Bed bug infestation is no longer exclusively about guest satisfaction or perceived cleanliness—it’s an economic issue that can have significant impact to a hotel’s bottom line. Petra understands the economics of the crisis and how to get control of it from being at the forefront of the issue for over six years.” The costs of eradication, lost bookings, and a bad reputation can add up to tens of thousands of dollars. “At Standard Fiber, we have built our business by enhancing world-class products with the latest innovations and technologies that make the best even better. SkyBlue’s dual-role stylized protective bedding enables us to add value to those brands and deliver a competitive advantage to our customers in the retail and hospitality markets.”

The DreamTec line includes a selection of designer quality fabrics that are Nanotex® treated to strengthen the material and provide world-class stain and fluid resistance. For hotel owners and operators, DreamTec’s zip top mattress encasement saves housekeeping labor and natural resources with an easy to handle top cover.  It can be quickly removed by one staff member and uses less energy to wash compared to a full cover.  Plus, the Nanotex- enhanced fabric is comfortable and breathable, compared to other popular “noisy” or “hot” encasements.  As a result, guests have a relaxing sleep experience. 

From a hotel design perspective, DreamTec’s fitted cap box spring encasements provide a stylish alternative, while achieving guestroom brand standards for bedding ensembles at a lower cost than traditional bed skirts. Hotel owners and operators can achieve both protection and design requirements—with up to 50% savings--with the DreamTec encasement.



 

Renown Innovator Petra Michael Launches Revolutionary Bed Bug Solution

Her New Company - SkyBlue™ - Introduces First Bedding Protection Technology with Style for Global Hospitality and Retail Industries at the HD Expo & Conference, Booth #3763

San Diego, CA—May 17, 2011 -- Fighting bed bugs is a backroom topic, a cost of doing business, and a daily concern for every hotel director of marketing who monitors social networking sites for hotel reviews.  But with the high cost of eradication and potential impact on hotel reputation, it’s time to bring bedding protection out of the shadows and into full view.    Today marks the launch of SkyBlue™, a new company founded to deliver the world’s first high-performance, fashion-conscious protective bedding technology— expressly designed for the global hospitality and retail markets.

SkyBlue’s revolutionary DreamTec™ bedding technology offers advanced protection from bed bugs as well as stains and liquids in an attractive streamlined encasement style that enhances the look of any guestroom.  The DreamTec line includes a selection of designer quality fabrics that are Nanotex® treated to strengthen the material and provide world-class stain and fluid resistance. Plus, its patent-pending BB-Lock™ technology provides maximum control of bed bug entry and escape, along with bite-proof protection.

"DreamTec is more than the most advanced technology for protecting your bedding investment, including the mattress, box spring, and pillows,” said Petra Michael, SkyBlue founder and CEO. "It’s an entirely new category of bedding that combines protection with design in a more practical and creative way than ever before–by making the protective encasement a functional design element of the hotel guestroom.  Bed bug protection has never looked so good!"

Michael (formerly Minoff) is a well-known, well-published expert on protective bedding.  While a contractor for a leading bedding protection company, she conceptualized the encasement innovation and was credited with being instrumental in the design and development of the world’s first scientifically proven bed bug isolation and control device.  Her expertise in biology and chemistry, along with training in textile design, enabled her to create the next generation solution that combines performance with style in an encasement designed exclusively for hoteliers and retailers worldwide.

DreamTec’s designer bedding protection performs a dual role, delivering cost savings and value for hotels from an operations and design perspective. For hotel owners and operators, DreamTec’s zip top mattress encasement saves housekeeping labor and natural resources with an easy to handle top cover.  It can be quickly removed by one staff member and uses less energy to wash compared to a full cover.  Plus, the Nanotex- enhanced fabric, licensed through Standard Fiber™, is comfortable and breathable, compared to other popular “noisy” or “hot” encasements.  As a result, guests have a relaxing sleep experience.  From a hotel design perspective, DreamTec’s fitted cap box spring encasements provide a stylish alternative, while achieving guestroom brand standards for bedding ensembles at a lower cost than traditional bed skirts. Hotel owners and operators can achieve both protection and design requirements—with up to 50% savings--with one product, the DreamTec encasement.

DreamTec will be available this summer through select global licensees and distributors in a range of styles and configurations, and in a wide selection of textile materials and colors. 

Michael is introducing the DreamTec line to the hotel industry at the 2011 HD Expo & Conference in Las Vegas on May 18 - 20 in the Standard Fiber booth #3763.

About SkyBlue LLC
Founded by Petra Michael, SkyBlue™ is the world’s first company dedicated to the design and development of stylized protective bedding encasements that safeguard your bedding investment and enhance the visual appeal of the bed. Its DreamTec™ product line, featuring patent-pending BB-Lock™ technology and Nanotex® treated top-of-the-bed textiles, provides an impenetrable barrier that protects mattresses, box springs and pillows from bed bugs, while resisting fluids and releasing stains.  DreamTec™ encasements come in a range of styles and colors designed to fit the needs of consumer and wholesale channels, including designs for Green, LEED and Sustainable requirements.  For more information, visit www.skybluetextiles.com or follow Petra Michael on www.twitter.com/QueenofBedBugs.

DreamTec and BB-Lock are trademarks of SkyBlue LLC. 

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Contact:
Katrina Pruitt-Andrews
KPA Marketing & PR
kpandrews@comcast.net
301.704.4087